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BMW, Mercedes desided to use Intel Atom-chips

Technology Company Intel Corp. will receive a number of additional cases of the German automotive industry and heavy machinery industry in the coming years, the head of German operations said.

Premium German car manufacturers BMW and Mercedes will use microprocessors from Intel chips in information and entertainment systems in their cars starting in 2012, Hannes Schwaderer told Reuters in an interview on Friday.

"We have won new customers in the durable goods sector such as Bosch Rexroth," he added.
German manufacturers of televisions and set top boxes would quickly implement the new generation of Atom chips - designed for use in netbooks and mobile devices.

"In 2009 we have really seen no income from that, but that will all begin to change in 2010," Schwaderer added.

Traditional business with Intel chips for personal computers and servers will continue to dominate in the immediate future.

Last year, in Germany remained stable thanks to solid demand for laptops, Schwaderer said, adding the consumer division offset a drop in corporate business.

Schwaderer said he expects Intel's new line of notebooks and desktops will soon be launched in Germany, adding: "We have profitable growth."

Intel, based in Santa Clara(Ca), reported stronger than expected fourth quarter earnings on Thursday and gave a bullish outlook on higher margin rates and strong demand for server chips.

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