Normally device maker buys their primary chips from specialized microprocessor companies, but Apple has defied the normal process of designing a fingernail A4-size chip to IPAD. By designing its own chips charges Apple with additional technical costs and potential product delays, reports the New York Times.
The hype around Apple's tablet did not help Apple as many experts felt disappointment of the final product. "I can not see something that looks convincing," said Linley Gwennap, a chip analyst at the Linley Group. "It does not seem like something all new, and if so, are they not get far with it."
Steven P. Jobs, Apple's Chief Executive Officer, said that the A4-chip is "the most advanced chip" Apple had ever spent, and said it was crucial for IPAD speed, reliability and 10 hour battery life. Apple had entered the chip business in 2008 by acquiring the 150-employee startup PA Semi. This company had been working on chips that can handle large amounts of data, but uses very small amounts of power.
A4-powered IPAD's battery life and speed, similar to computers that are running on competing chips. Apple will soon launch IPAD in March, which will offer up to 16 hours of battery life when playing video. These will run on chips from Nvidia and Qualcomm, which has similar designs on A4.
"After what we've seen so far, Apple's product seems to stack up evenly with the competition," said Dean McCarron, a chip analyst with Mercury Research. "Clearly, Apple is using their own standards for what 'best' is." Apple's notebook and desktop computers running on Intel chips, while Samsung has sold Apple the primary chips for the iPhone.
Apple still seems committed to its chip plans. "It is a place where Apple believes that it can provide a unique product and it is signaling a new direction for them," says Nathan Brookwood, a chip analyst with Insight 64th
The hype around Apple's tablet did not help Apple as many experts felt disappointment of the final product. "I can not see something that looks convincing," said Linley Gwennap, a chip analyst at the Linley Group. "It does not seem like something all new, and if so, are they not get far with it."
Steven P. Jobs, Apple's Chief Executive Officer, said that the A4-chip is "the most advanced chip" Apple had ever spent, and said it was crucial for IPAD speed, reliability and 10 hour battery life. Apple had entered the chip business in 2008 by acquiring the 150-employee startup PA Semi. This company had been working on chips that can handle large amounts of data, but uses very small amounts of power.
A4-powered IPAD's battery life and speed, similar to computers that are running on competing chips. Apple will soon launch IPAD in March, which will offer up to 16 hours of battery life when playing video. These will run on chips from Nvidia and Qualcomm, which has similar designs on A4.
"After what we've seen so far, Apple's product seems to stack up evenly with the competition," said Dean McCarron, a chip analyst with Mercury Research. "Clearly, Apple is using their own standards for what 'best' is." Apple's notebook and desktop computers running on Intel chips, while Samsung has sold Apple the primary chips for the iPhone.
Apple still seems committed to its chip plans. "It is a place where Apple believes that it can provide a unique product and it is signaling a new direction for them," says Nathan Brookwood, a chip analyst with Insight 64th
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