Enter Your Search Here And Get More

Google's 4Q profit on higher sales fierce online advertising

Google License coil in more Internet ad spending during the holiday, vacation and approaching $ 2 billion in kuartal profit for the first time, giving the strongest sign yet that the online search leader terguncang from the recession doldrums.

Kuartal Tuesday announced fourth-income top analyst estimates, but only corresponding budget income.

Investors initially reacted with disappointment, but it looks like back because they have more time to digest results. On Wednesday, shares of the company are only 40 cents below the closing price of $ 582.98 after initially melorot of $ 33.98, or nearly 6 percent, in extended trading.

Google generates $ 1.97 billion, or $ 6.13 per share, in the last three months of 2009. Views such a dramatic increase from income of $ 382 million at the same time in 2008, when Google's revenue was reduced to reflect the costs erode the value of some investments.

Kuartal fourth income reached $ 6.7 billion, an increase of 17 percent. Income has also risen more than 10 percent from the previous kuartal, the first time Google has increased with consecutive double-digit growth since the U.S. recession began in December 2007.

"Given that the global economy is still in early recovery times, this is unusual for the end of this year," said Eric Schmidt, Google Chief Executive.

Accelerate the speed of growth shows that Google is recession retake pre-step that allows the company to consistently increase quarterly earnings by at least 30 percent. Google is so big now be difficult to return to that level, but analyst still think disposable income increased by nearly 20 percent this year - up from 9 percent for all of 2009.

Prospect has led Google to loosen the purse strings to hire more employees, I make more acquisitions and new business opportunities such as mobile phone. Investors are not happy with the commitment because Google will not say how many prepared to spend, raise concerns that profit margins may not grow as income this year.

Google added 170 employees in kuartal fourth, bringing its payroll to 19,835 employees. If you can not find enough qualified candidates, Google want to employ around 2000 workers this year, with emphasis on technical and ad sales, said Patrick Pichette, company financial officer.

Schmidt also told investors in a conference call that the company probably will make at least one acquisition per month, "the majority, is smaller." Is the largest acquisition the company suspended the proposed agreement to purchase admob, mobile advertising service, for $ 750 million.

Google's recent decision to sell the phone, called the Nexus One, was very annoying for investors because the cost to promote and support the device can be greater than the income derived, word Signal Hill Group analyst Todd Greenwald.

If there is no other, performance kuartal fourth possibility would be to give people something to talking about other threats to close it based on Google's Chinese search engine and may withdraw from the world's densest country in the dispute sensors and computer security.

Schmidt did not say something new about the uncertain future of Google in China during a conference call with the analyst. He reiterated Google hopes to find ways to maintain presence in China while the company emphasize means to stop censoring search results in the state in "time is short enough." Article conflict with China shows that the sanctions against the government considered subversive or pornographic.


Fourth Kuartal Google can indicate the overall online advertising market is getting back after losing the spirit of steam through most of 2009. But Google can prove to be an anomaly because of the dominance of online search so far has been placed in front of the pack. One competitor, Yahoo Inc., is expected to report lower earnings during the fourth kuartal release those results Wednesday.

For the full year, Google received $ 6.5 billion, or $ 20.41 per share, on revenue of $ 23.65 billion. In 2008, Google received $ 4.2 billion, or $ 13.31 per share, on revenue of $ 21.8 billion.


0 comments:

Post a Comment