Debut of "Google phone' expected to flood the market this week

Google is expected to call the new year by unveiling its own smartphone on Tuesday, the connection One, in a bid to expand its powerful brand in the booming web mobile arena.

The Internet search and advertising giant has gained the opportunity to market its Android mobile operating system, which featured a phone number beginning with T-Mobile's G1 in October 2008 and more recently Droid from Motorola.

But one connection, designed by Taiwanese handset manufacturer HTC, represents a significant departure from that Google is expected to sell Google-branded phone directly to consumers is not tied to any one carrier telecom.

Apple's popular iPhone, for example, is only available in the United States by AT & T, but the buyers of the "Google phone" is reportedly their choice of wireless carriers.

Technology blog Gizmodo, mentioned in the leaked document, said the connection one is worth 530 dollars, "unlocked" - meaning it is not tied to a specific carrier - or 180 dollars on a two-year service agreement with T-Mobile, a subsidiary of Germany with Deutsche Telekom AG.

Google is shy about any plans to go first to the rapidly growing smartphone market, down notes but not showing it in pursuit of illegal.

Inquirer and other media outlets have been invited to a press event on Tuesday in the Google headquarters in Mountain View, California, charged only as an "Android press gathering."

"By launching the first Android-powered device just over a year ago, we have seen how a strong, open platform could spur mobile products of change," the invitation said. "And this is only the beginning of what is possible."

Google provided no additional details about the event, the timing appears to be an attempt to upstage the Consumer Electronics Show, the annual technology extravaganza that opens in Las Vegas on January 7.

Among the notes dropped by Google is a blog post last month in which the company said employees of testing is a mobile product in an exercise known in the industry as "dogfooding."

Google's plunge in the smartphone market has thought of a mixed reaction.

"It looks like Google is moving to see if they can do things that Apple," said Rob Enderle ANALYST, the Enderle Group in Silicon Valley, a reference to the iPhone, which has become a wonderful success since it was introduced in 2007.

Pointing to Google's 750Mi$ acquisition of mobile advertising company AdMob in November, a number of analysts said Google hopes to replicate its success of Web advertising in the mobile space.

Not everyone is convinced by the wisdom of moving. "For Google to go into business selling phone just does not make a whole lot of sense," Gartner ANALYST Van Baker said.

"Just from a high-end phone you do not really buy much," Baker said. "I'd be hard pressed to have enough revenue from pushing ads to pay for phone service."

Ovum research fellow Jonathan Yarmis said Google has to walk a fine line between marketing its own smartphone and being supportive partner for the growing number of companies building their own handsets based on Android.